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Simmons Academic Program

Database of U.S. consumer purchasing activity down to the individual-brand level, cross-referenced with detailed data on demographic characteristics, media usage, attitudes and opinions, and location. Create user-defined cross-tabulations based on any combination of variables desired, or generate “Quick Reports” with pre-defined criteria. Available datasets are on a two-to-three-year time lag from the present. Based on the Experian Simmons quarterly National Consumer Study. Database limited to ten concurrent users - Please log out after use.
Availability:
Only available to registered users.
Publisher:
Experian Marketing Solutions

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